Archive for April, 2012

Daily Buzz 4-16-12

Mtn Dew Does National TV as It Hunts for Upside in Key Regions Mtn Dew is amping up national TV buys, which could help it boost sales in underdeveloped markets around the country. The soda brand, better known lately for crowdsourcing efforts — dubbed “Dewmocracy” — is nearly doubling its TV spend with the launch of the [ READ MORE ]

Daily Buzz 4-13-12

AB InBev Trying to Make Bud the Coke of Beers Budweiser’s next stop is Ukraine, where AB InBev will continue its push to turn the classic American brew into a global powerhouse on the scale of Coca-Cola. Bud will begin hitting shelves this week in the eastern European nation, designated as one of eight “focus” markets for [ READ MORE ]

Daily Buzz 4-12-12

New Marketing Push Yanked as Dos Equis Ambar Bottles Recalled A month after premiering ads for Dos Equis Ambar, importer Heineken USA is suspending the spots as it deals with bottle defects that have prompted a recall in 43 states. Six- and 12-packs are being removed from shelves because of a problem that could cause “small grains [ READ MORE ]

Daily Buzz 4-11-12

Ford Bets on Yahoo Reality Series to Promote Focus Electric Ford Motor Co., which has aggressively used social media to market to millennials, is partnering with Yahoo for a web series starting next month that’s meant to build awareness of Ford’s new electric-powered Focus. “Plugged In,” billed as Yahoo’s first “reality competition” series, will show two-person teams [ READ MORE ]

Daily Buzz 4-10-12

Kraft’s Trident Launches First Global Campaign Trident, which has long talked about benefits like oral health and vitamins, is leaving that approach behind in its first global campaign. The Kraft Foods-owned brand instead will tout more emotional, intangible benefits in an ad debuting this week. With the tagline “See What Unfolds,” the campaign targets a wide audience [ READ MORE ]

Daily Buzz 4-9-12

Intermezzo Rouses Drug Category With $100 Million Push Purdue Pharma is preparing for an event that has recently become rare in pharmaceuticals—a big-budget blitz for of a potential blockbuster drug. Intermezzo, which treats middle-of-the-night insomnia, hit pharmacy shelves April 5 and will receive a $100 million marketing outlay over 12 months. That’s according to a recent 10-K [ READ MORE ]

Daily Buzz 4-6-12

NFL Magazine Shutting Down After Four Issues The National Football League is shutting down NFL Magazine after just four issues. The NFL has ended its business relationship with Dauphin Media Group, the company it licensed to publish the monthly late last year, a league spokesman said, confirming news first reported by the Sports Business Journal on Twitter. [ READ MORE ]

Daily Buzz 4-5-12

Mary J. Blige on Burger King Controversy: That Ad Was Not Finished! Speaking for the first time about her highly criticized Burger King ad, Mary J. Blige today suggested the fast-feeder released an unfinished version of the spot, while seeking support from her fans. “I agreed to be a part of a fun and creative campaign that [ READ MORE ]

Daily Buzz 4-4-12

YouTube Lands Paramount Films Like ‘Tintin’ and ‘The Godfather’ In Rental Deal YouTube took another step toward competing with Netflix, Apple and Blockbuster by completing a deal with Paramount that will allow YouTube users to rent movies like “Hugo,” “The Godfather,” and “The Adventures of Tintin.” The deal, set to be announced Wednesday, covers nearly 500 titles [ READ MORE ]

Daily Buzz 4-3-12

Unilever Seeks Franchise With Sequel to Magnum Pleasure Hunt Game Unilever is launching the second edition of its Magnum Pleasure Hunt game today, hoping to build on success of an effort that attracted 7 million players who spent an average of five minutes each on the game when it launched last year. Pleasure Hunt 2, which like [ READ MORE ]