Archive for August, 2011

Daily Buzz 8-30-11

The Top 10 Back-to-School Ads 1. Microsoft: PC or Mini-Fridge? Agency: CP&B The ad pits a mini-fridge that comes with a free ice tray against a Windows 7 PC that comes with a free Xbox 360. A robot emerges and blasts the former to pieces. 2. JC Penney: Turn your small change into Pennies from Heaven Agency: Saatchi & [ READ MORE ]

Daily Buzz 8-29-11

Salesforce.com Reviews PR to Stay Cool in the Cloud Salesforce.com is close to naming a PR agency for its $2 million to $3 million account — a move to help it promote its offerings through a cool consumer-facing image that’s unusual for a business-to-business CRM brand. The company provides business services mainly through its cloud-subscription platform, as [ READ MORE ]

Daily Buzz 8-26-11

Carnival CMO Wants to ‘Attract More Brits’ Carnival Cruises, which is eyeing the U.K. market for growth, is out talking to a range of shops in London to handle ad duties, the company told Ad Age. James Berra, senior VP-chief marketing officer at Carnival Cruises, said in an email: “We are in the early stages of the [ READ MORE ]

Daily Buzz 8-25-11

Steve Jobs to Resign as Apple CEO Apple CEO Steve Jobs, the heart and soul of the company’s marketing, said he is resigning and recommended Tim Cook be named his successor. He said he would like to continue as chairman. Mr. Jobs in January had announced he was taking a leave of absence to focus on his [ READ MORE ]

Daily Buzz 8-23-11

WNBA Puts Boost Mobile Across Team Jerseys If the major professional sports leagues in this country ever inch closer to having sponsor names on jerseys, it will be the Women’s National Basketball Association that nudges them there. For the second time in two years the WNBA has signed an agreement to put marketer names on coveted jersey [ READ MORE ]

Daily Buzz 8-22-11

A-B InBev Seeks Mad Men of Genius for Bud Light Bud Light’s current tagline-aimed at rallying drinkers for good times-might also describe the brewer’s recent move to solicit fresh thinking from ad agencies. Anheuser-Busch InBev under new U.S. VP-Marketing Paul Chibe has put its biggest domestic brand in review, asking at least a half dozen agencies [ READ MORE ]

Daily Buzz 8-18-11

Feds Launch National Anti-Terror TV Campaign Ahead of 9/11 As the 10-year anniversary of the 9-11 terror attacks approaches, the Department of Homeland Security has launched a national television campaign to remind citizens to be vigilant and report any suspicious activity to authorities. The government agency announced the public-service campaign in a blog post Wednesday by Secretary [ READ MORE ]

Daily Buzz 8-17-11

NBC Shows Continue to Set the Pace for Brand Integrations NBC shows continue to set the pace for product placement. The Peacock Network’s popular talent show “America’s Got Talent” included more appearances by outside brands in July than any other prime-time show on broadcast TV, according to Nielsen. “America’s Got Talent” integrated other brands 59 times last [ READ MORE ]

Daily Buzz 8-16-11

Why Google Bought Motorola, and What It Means for Advertisers Search titan Google agreed to buy Motorola Mobility for $12.5 billion, it’s largest acquisition to date, giving the it a wide-ranging portfolio of patents that allow it to compete more directly against Apple and Microsoft. Here, we break down what this deal means: What does this mean for [ READ MORE ]

Daily Buzz 8-15-11

GM Chief Ewanick: We Will Be the Next Apple General Motors wants to be the next Apple. Yes, you read that right. General Motors Co. Global Chief Marketing Officer Joel Ewanick, never one to think small, has declared his intention to transform the clunky Detroit automaker into a company on par with the brand that Jobs built: [ READ MORE ]