Archive for January, 2011

Daily Buzz 1-31-11

Marketers Suit up With Twitter, Facebook for ‘Social Bowl’ When Audi’s ad debuts Feb. 6 during Super Bowl XLV in the first break in the game, it will contain a hashtag so viewers can follow conversations about the ad on Twitter. Will a majority of viewers have a clue what the symbol means? Probably not. But [ READ MORE ]

Daily Buzz 1-28-11

Mars Picks Roseanne for Snickers Super Bowl Ad Now playing for Betty White: Roseanne Barr. The deadpanning comic and former blue-collar sitcom mom will star in Snickers’ Super Bowl ad this year, replacing the universally loved Ms. White, whose appearance in last year’s ad made it one of the most-heralded Super Sunday spots of 2010. Candy giant Mars [ READ MORE ]

Daily Buzz 1-27-11

NFL Players Association Breaks Spot in Battle With League In the battle to sway public sentiment over a potential National Football League lockout, the NFL Players Association is hoping a social-media-backed video and petition drive will gain traction with fans. The union is breaking a 60-second spot entitled “Let Us Play,” an impassioned sympathy play in which [ READ MORE ]

Daily Buzz 1-26-11

Skechers Returns to Super Bowl, Now With Kim Kardashian and a Plan Skechers wasn’t quite ready for its first trip to the Super Bowl last year. The company’s 15-second spots for Skechers’ Shape-Ups toning shoes, featuring testimonials and NFL Hall of Famer Joe Montana, were far from the tricked-out spectacles most commercials delivered that night. But the [ READ MORE ]

Daily Buzz 1-25-11

Google Offers Ad Opt-out Feature for Chrome Web Browser The battle over online privacy has come to Chrome. Google today released a new app for its Chrome browser, Keep My Opt-Out. It’s the latest in a series of moves by popular web browsers to offer software, or extensions, that allows users to prevent certain advertisers and data [ READ MORE ]

Daily Buzz 1-24-11

Microsoft’s Top Marketer Talks Kin, Kinect and New Ad Partners What is Microsoft, which has just thrown its $1 billion media account into review, looking for in an agency partner? Less tech support and more collaboration on big ideas for starters, said marketing chief Mich Mathews. The same week Microsoft placed its choice account into review, Ms. [ READ MORE ]

Daily Buzz 1-21-11

Anheuser-Busch’s Super Bowl Lineup Led by Stella Artois Anheuser-Busch’s Super Bowl advertising lineup will have a slimmer, more international feel this year. For the first time, A-B will plug an import in the big game — premium Belgian brew Stella Artois. And instead of running nine ads for a total of five minutes, as it did [ READ MORE ]

Daily Buzz 1-20-11

Super Bowl Spot for Sale: One Stunt That’s Piqued Our Curiosity Has the Super Bowl gone all Craigslist on us? Check out this website offering to sell you — yes, YOU! — a 30 second spot in the game. There’s a slight mark-up, though. The interested buyer would have to pay $4 million for a spot [ READ MORE ]

Daily Buzz 1-19-11

Yum Puts A&W and Long John Silver’s on Block Yum Brands, parent company of Pizza Hut, Taco Bell and KFC, today announced it’s putting A&W All-American Food Restaurants and Long John Silver’s up for sale. The company said it has been focusing on aggressively growing overseas, particularly in China, as well as improving sales in the U.S. [ READ MORE ]

Daily Buzz 1-18-11

Facebook Books $1.86B in Advertising; Muscles In on Google Turf As the social network steams past 650 million global users, its business is looking more like Google’s in that the majority of its ad sales now come from small- and medium-size companies that make use of its self-serve ad system, a model that turned Google into [ READ MORE ]