Archive for October, 2010

Daily Buzz 10-15-10

Google’s Mobile Ads Now a $1 Billion Global Business Amid third-quarter earnings, Google revealed a startling number: Mobile ads are now a $1 billion business worldwide, annualized based on the prior quarter. These numbers come in only five months after Google began to integrate its newly acquired mobile ad network AdMob, acquired in a $750 million deal [ READ MORE ]

Daily Buzz 10-14-10

Edge Shave Gel Uses Twitter for Random Acts of Kindness When a New England Patriots fan last month was irritated at his inability to get tickets to a game against the New York Jets, he tweeted his issues to the Edge shaving gel brand. Within days, the fan, Matthew DeCoste, an interactive designer at Euro RSCG, New [ READ MORE ]

Daily Buzz 10-13-10

Nike Tackles NFL’s Apparel Contract The world’s biggest sports-apparel company is throttling its closest competitor when it comes to America’s most popular sport, as Nike will replace Adidas AG’s Reebok as the official uniform supplier for the National Football League starting in 2012. Reebok’s 10-year, $250 million deal expires in April of 2012. Executives close to the [ READ MORE ]

Daily Buzz 10-12-10

Gap to Scrap New Logo, Return to Old Design Just four days after confirming its surprise new logo was, in fact, legit, Gap is returning to its old design, Ad Age has learned. The announcement is expected to be made at 4:30 Pacific Time today on the brand’s Facebook page. The logo, created by New York agency [ READ MORE ]

Daily Buzz 10-11-10

Why VW Has So Much Riding on the 2011 Jetta Launch Volkswagen’s first product launch with ad agency Deutsch/LA for the 2011 Jetta has one major takeaway: This Volkswagen is not as expensive as you thought. Indeed, value takes a front seat ahead of brand personality and will be a key message for Jetta. The first of [ READ MORE ]

Daily Buzz 10-8-10

Yahoo Changes Search in Bid to Differentiate Itself From Google One of the deep ironies around Google’s near-monopoly over the search industry is that its spare interface and text-based aesthetic has made the act of searching a commodity exercise — most users don’t notice (or care) how they arrive at their digital destination. Yahoo aims to [ READ MORE ]

Daily Buzz 10-7-10

Gap Introduces New Logo, Mass Criticism Ensues The new logo has replaced the retailer’s iconic blue box, which had “Gap” emblazoned across it in capital letters, on the brand’s home page. Now, a gradiated blue box is perched at the top right side of the “p” in Gap. The original logo can still be found on [ READ MORE ]

Daily Buzz 10-6-10

Celebrity Cruises Eyeing Outside Agency Partners Celebrity Cruises, which currently handles most of its advertising in-house, is reaching out to agencies to submit creative ideas. And for a $50,000 price tag, Celebrity Cruises gets to keep those thoughts, executives familiar with the recently-launched pitch say. A spokeswoman for the cruise line said, “We are seeking project-based partners,” [ READ MORE ]

Daily Buzz 10-5-10

P&G Program Will Offer Social-Media-Era ‘Green Stamps’ Procter & Gamble Co. is backing a first-of-its-kind effort to reward consumers for learning and blogging about environmental sustainability as it also underwrites a Cincinnati program to give people points redeemable for goods based on how much they recycle. P&G’s multi-brand Future Friendly program will sponsor incentives for people to [ READ MORE ]

Daily Buzz 10-1-10

Chevrolet to Pitch Volt in MLB World Series Chevrolet will use next month’s World Series to launch ads for the debut of the Volt plug-in hybrid sedan, Automotive News reported today.   The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball’s fall classic and run throughout autumn, said General Motors [ READ MORE ]