Archive for the ‘ Uncategorized ’ Category

Daily Buzz 1-8-12

Kimmel’s Play for the Future of Late Night Starts Now Marketers are wondering whether Jimmy Kimmel can reset the clock on late night. ABC is hoping to notch a few gains for Mr. Kimmel tonight when “Jimmy Kimmel Live” moves to 11:35 p.m. after years of starting after midnight. But his show is just one of at [ READ MORE ]

Daily Buzz 1-7-12

Jimmy Kimmel Starts a New Late-Night Shift When “Jimmy Kimmel Live” makes its debut in the 11:35 p.m. time slot on ABC Jan. 8, it will mark just the latest in a series of seismic shifts that have altered TV’s late-night landscape. In just a few years’ time, should CBS’s David Letterman or NBC’s Jay Leno [ READ MORE ]

Daily Buzz 1-4-12

Updated: Who’s Buying What in Super Bowl 2013 Advertisers’ plans for Super Bowl XLVII in New Orleans are beginning to become clear. As CBS works to sell the last handful of spots, ad packages are going for an average of $3.7 million to $3.8 million, meaning the Super Bowl represents perhaps the biggest investment a marketer may [ READ MORE ]

Daily Buzz 1-3-12

Creativity Best of 2012: Nike and Red Bull Reign At No. 1 Today’s the day: Creativity has been counting down 2012’s best moves in brand creativity, and as we enter the New Year, we present our favorite ideas of the year. At No. 1 in both the television and print categories is one of this year’s most [ READ MORE ]

Daily Buzz 12-21-12

Hershey Launches Global Media Agency Review The Hershey Co. is launching a global agency review for media planning and buying. The move does not impact Hershey’s creative agency, Havas-owned Arnold. “The review includes all paid media, including TV, print, digital and Hispanic for the U.S. business — the company’s largest — as well as Hershey’s growing global [ READ MORE ]

Daily Buzz 12-20-12

Green Giant Strides Into Snack Aisle as General Mills Sets 100-Product Push The Jolly Green Giant is about to make a grocery-turf grab. The General Mills-owned brand, synonymous with frozen and canned vegetables for more than 100 years, will in January enter the snack aisle for the first time with the launch of Green Giant veggie [ READ MORE ]

Daily Buzz 12-19-12

The Next Revenue Opportunity For Twitter (It’s Not Advertising) How did we ever get by without Twitter? The first three quarters of a basketball game seem unwatchable without the sidebar conversation on LeBron James’ forehead. The guy who let Britney Spears back on TV would get getting threatening letters if it wasn’t for the legion of [ READ MORE ]

Daily Buzz 12-17-12

McDonald’s to Franchisees: Merry Christmas. Now Open Your Stores When McDonald’s stunned analysts last Monday by posting U.S. sales growth of 2.5% in November after a drop of 2.2% the prior month, one contributor went untouted: The company gained sales by urging franchisees to open on Thanksgiving, a holiday during which many of them traditionally close. But [ READ MORE ]

Daily Buzz 12-14-12

Walmart, Kroger Said to Be Among Those Bidding on Hostess Walmart Stores and Kroger Co. are among the bidders for assets being sold by Hostess Brands, the bankrupt maker of Wonder bread and Twinkies, said a person familiar with the matter. There are about two dozen bidders, said the person, who asked not to be named because [ READ MORE ]

Daily Buzz 12-13-12

Banner Ads Are Keeping Our Industry Stuck in the Past Let’s be honest and finally admit that banner ads stink. The internet has completely transformed industries and fueled international revolutions. Yet within this medium, the best we offer to brand advertisers is a tiny piece of virtually worthless real estate. The root cause of the problem: standardized [ READ MORE ]