Archive for the ‘ Uncategorized ’ Category

Daily Buzz 6-19-13

-Conan O’Brien to Advertisers: You Disgust Me, But I Will Take Your Money- CANNES, France—Conan O’Brien wants advertisers’ money but also wants creative freedom with the brand integrations on his show, a requirement that benefits both sides, he told Anderson Cooper in a packed house at Cannes Lions here this morning. The talk-show host was in rare [ READ MORE ]

Daily Buzz 6-18-13

-Instagram Video Invites Ads Speculation, Puts Vine on Notice- The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app’s parent, Facebook, would unveil the move on Thursday. For the marketing-minded, the development creates at least a couple of huge questions. As digital video continues to gain momentum, will [ READ MORE ]

Daily Buzz 6-17-13

-Google is the Mobile Ad King, but Facebook, Twitter are Taking Notes- Mobile ads have been christened as the holy grail for internet companies, and rightfully so. In a new study by eMarketer, Google is projected to rake in$8.9 billion in mobile ad revenue in 2013, claiming 56 percent of the mobile ad [ READ MORE ]

Daily Buzz 6-14-13

- From Japan, The Biggest Social Network You Never Heard Of - The Japanese spend a lot of time commuting, and mobile devices are an essential part of the journey. Commuting accounts for 28 percent of mobile-device usage time in Japan, with social-media consuming a hefty chunk of it. Nine months ago, nearly everyone on my daily commuter train was using Twitter, which now [ READ MORE ]

Daily Buzz 6-13-13

- Facebook Hashtags Not Open to Advertising — Yet - Facebook’s introduction of hashtags paves the way for a lucrative stream of new advertising, but the company is not opening the program up to advertisers, at least not at this time. Reps from the company confirmed that hashtags are off limits to marketers right now. However, there doesn’t [ READ MORE ]

Daily Buzz 6-12-13

- Four Essential Questions to Ask About Your Branded Content - Branded content and entertainment should be simple: produce a content property inspired by a brand, and delight an audience with its entertainment value or usefulness. It works for brands like Red Bull and Unilever, just as it works for Netflix or ESPN. In 2013, I’ve been the jury president [ READ MORE ]

Daily Buzz 6-11-13

- The Marketer’s Guide to Reaching Millennials They are the medium - Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo. Recently, former Condé Nast editor Bonnie Fuller, who now presides over an [ READ MORE ]

Daily Buzz 6-10-13

- Rich Media Ads Outperform Mobile Banners - More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released research showing that rich media units outperform standard mobile banners. Among the key findings, the five Mobile Rising Stars ad formats overall generated nearly twice the interaction [ READ MORE ]

Daily Buzz 6-7-13

- With Woods Back Atop Highest-Paid List, Nike Readies to Extend Epic Endorsement Deal - The end of an era is approaching, but have no fear, sports apparel icon Nike won’t let its cash cow stray too far. It’s been reported that Nike and Tiger Woods are close to signing a new, multi-year deal that could likely see [ READ MORE ]

Daily Buzz 6-6-13

- Twitter Strikes Another Big Ad-World Deal, This Time With WPP Group - WPP Group has signed a global strategic partnership with Twitter meant to let WPP take advantage of Twitter data to inform more effective campaigns and enhance ad targeting. “As Twitter has grown, marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research,” Twitter CEO Dick [ READ MORE ]