2009 Princeton Sports Symposium, Sponsored by The Leverage Agency, Set For December 4. Some of the World\’s Top Sports and Entertainment Executives To Discuss The Key Issues Facing The Industry Today. Leverage Agency Chairman Tony Ponturo To Deliver Keynote Address

NEW YORK (Nov. 4, 2009) – The Leverage Agency, one of the world’s fastest growing sports and entertainment brand marketing and sales agencies, will serve as the presenting sponsor for the Princeton Sports Symposium, which will be held on the campus of Princeton University in Princeton, New Jersey on Friday December 4, beginning at 10:30 a.m. Now in its fourth year, the Symposium has been the year-end highlight event for the sports industry, with over 40 senior executives discussing topics ranging from new and social media to brand sponsorship, sales and athlete and event management. This will be the second year that The Leverage Agency will be presenting sponsor. The event is FREE for current high school and college students and has a fee of $50 for professionals, which includes breakfast lunch and a day-ending reception.

“We are very proud to again be the presenting sponsor for what has quickly become one of the most comprehensive and successful days for the sports industry,” Leverage CEO Ben Sturner said. “Chris Chaney and his team have built an amazing program that has become a ‘must attend’ for everyone from college students to senior executives. It is one of those rare events where everyone learns and everyone contributes.”

Among the featured speakers for this years’ event will be Tony Ponturo, President of Ponturo Management Group and Chairman of the Leverage Agency, who will deliver the opening keynote address. Ponturo is one of the most successful sports and entertainment marketers of the last 25 years, having started his own firm last January after a long and distinguished career at Anheuser Bush. Other key speakers and panelists will include former Chicago White Sox and Baltimore Orioles General Manager Roland Hemond, IMG Executive Vice President, Sports Programming Barry Frank, Breeders Cup President and CEO Greg Avioli, AVP CMO Paul Tedeschi, Top Rank President Todd deBoef, Ironman VP Bill Potts, World Series of Poker Commissioner Jeffrey Pollack and VERSUS EVP Programming, Production and Business Operations Marc Fein among many others.

Media participating in the event will include Tom Verducci, senior writer for Sports Illustrated, Terry Lefton, Editor-at-Large for The Sports Business Journal, Tom Jolly, sports editor for the New York Times, Tom van Riper, Forbes Sports Business reporter and Sean Gregory, sports and business reporter for Time Magazine among others.

Advance registration for the event is suggested, as seating is limited. For a full schedule and list of speakers at the 2009 Princeton Symposium, click here.

ABOUT LEVERAGE AGENCY, LLC
Based in New York City with offices in Los Angeles, Washington DC and Beijing, the Leverage Agency is a fast-rising brand sports and entertainment company focused on emerging media and unique properties. Leverage has created effective partnership activation programs for a wide range of sports, media and entertainment companies and Fortune 500 brands. For more information,visit: www.leverageagency.com.