Archive for July, 2012

Daily Buzz 7-31-12

GM Interim CMO Springs Into Action, Touts Manchester United Relationship Joel Ewanick’s barely out of the door after a tumultuous two years with General Motors, and interim CMO Alan Batey is already jumping into action, attempting to steer the conversation about GM’s marketing activities to a positive place. Mr. Batey started out his first day on the [ READ MORE ]

Daily Buzz 7-30-12

How UPS Aims to Deliver Big as Olympics’ Official Logistics Partner Many people equate UPS with its brown delivery trucks, but over the past couple of years the Atlanta-based company has tried to emphasize the company’s capabilities as a logistics provider. Now, as the sole provider of logistics for the 2012 Olympic and Paralympic Games, UPS [ READ MORE ]

Daily Buzz 7-27-12

Packaged-Goods Powers Beat Expectations With Spending Boost Unilever, L’Oreal, Colgate-Palmolive Co. and Kimberly-Clark Corp. all beat analyst expectations for sales growth last quarter as they met or beat earnings forecasts and hiked marketing spending despite a slowing global economy. Three of the four said they stepped up marketing spending last quarter or in the first half as [ READ MORE ]

Daily Buzz 7-26-12

Volkswagen Goes Under Water to Sponsor ‘Shark Week’ Volkswagen has been aggressive in its creative campaigns for its new Beetle Turbo, and in its latest marketing for the car it’s growing bolder, taking a deep-sea dive with Discovery Channel’s “Shark Week” that will place an advertiser’s product into the program for the first time. As the exclusive [ READ MORE ]

Daily Buzz 7-25-12

McDonald’s Launches Marketing for ‘Favorites Under 400 Calories’ Platform McDonald’s Tuesday began rolling out its marketing behind its new menu execution, “Favorites under 400 calories.” The 400-calorie-and-fewer items will be featured on the chain’s U.S. menu boards and in drive-thrus, and is part of the chain’s larger Olympics effort as the official restaurant sponsor of the games. [ READ MORE ]

Daily Buzz 7-24-12

MTV’s ‘House of Style’ to Return as Web Series MTV is bringing back its fashion series “House of Style” as a digital show, the latest move by the cable network in an ongoing effort to reach viewers not only as they watch a TV show, but in the periods of time between episodes. This is the first [ READ MORE ]

Daily Buzz 7-23-12

Yahoo Has Seen Its Future; In One Word, It’s Products Yahoo’s courtship of Marissa Mayer began in May at a dinner at incoming board member Michael Wolf’s Manhattan home. It proceeded in extreme secrecy — so extreme that while Yahoo’s top execs started to suspect a candidate was in the wings, they didn’t know who it [ READ MORE ]

Daily Buzz 7-20-12

The Italian automaker goes for a swim in charming ‘Immigrants’ spot Remember that Fiat ad with Jennifer Lopez? The one where Jenny from the Block drove through her old Bronx neighborhood in a Fiat 500 Cabrio? Except she never actually set foot in the Bronx to film it? Yeah, that one. Fiat’s big introduction to the U.S. [ READ MORE ]

Daily Buzz 7-19-12

Could Zipcar Make a Move Into the Mobile Deals Biz? With its fully GPS-equipped vehicle fleet, car-sharing company Zipcar could theoretically begin sending mobile offers for stores and restaurants that customers pass by while out driving. And Chief Marketing Officer Rob Weisberg suggested that Zipcar could be evaluating such tactics. “You might see how that data could [ READ MORE ]

Daily Buzz 7-18-12

L’Oreal Spotlights Female-Led Digital Startups With NEXT Generation Awards After creating an innovation fund last year, L’Oreal executives sought out digital-marketing startups for projects to use it with, only to find that companies it wanted to work with were often hard to identify — and that few were headed by women. To address both issues, L’Oreal earlier [ READ MORE ]