Archive for June, 2012

Daily Buzz 6-29-12

AB InBev To Swallow Corona Maker Grupo Modelo in $20 Billion Deal The world’s largest brewer just got a little bigger. In a $20.1 billion cash deal announced this morning, Anheuser-Busch InBev will take full control of Mexico-based Grupo Modelo, which makes Corona Extra. At the same time Grupo Modelo announced it would sell its 50% stake [ READ MORE ]

Daily Buzz 6-28-12

Five Questions with McDonald’s Global Brand Officer Kevin Newell In one month, the London Olympics will be underway, and once again, McDonald’s is a major sponsor for the games. The world’s largest chain by sales has been the official restaurant sponsor of the Olympics since 1996 and has renewed that sponsorship through the 2020 Olympics. At the [ READ MORE ]

Daily Buzz 6-27-12

AOL Brings Devil Ads to Mobile Phones and Tablets A year and a half ago, AOL introduced Devil ads — a series of new display-advertising units that featured more than two dozen different content elements, ranging from photo galleries to video players to store locators. Now, after serving more than 700 of these campaigns, it’s bringing [ READ MORE ]

Daily Buzz 6-26-12

Butter’s Back — Sales Rise as Consumers Seek Pure Ingredients Pass the butter — er, margarine. Or is it the olive-oil spread? In the so-called oil-and-fats category, it’s getting tougher to tell which is which. Butter giant Land O’Lakes is adding olive oil to some of its sticks, marking what it says is a category first. Meanwhile, [ READ MORE ]

Daily Buzz 6-25-12

AB InBev Eyes $12 Billion Modelo Takeover Anheuser-Busch Inbev, the world’s biggest brewer, is close to buying the remainder of Mexico’s Grupo Modelo SAB for more than $12 billion, according to a person with knowledge of the matter. The purchase may be announced as soon as this week, said the person, who asked not to be identified [ READ MORE ]

Daily Buzz 6-21-12

Jordan Knight Sings The Old Navy Catalog “American Idol” judges sometimes tell contestants they could sing the phone book and it would sound good. Now Old Navy and Crispin Porter & Bogusky are getting Jordan Knight, former New Kid from NKOTB, to sing the retailer’s catalog. Knight’s heartfelt rendition of each item of the summer catalog, from [ READ MORE ]

Daily Buzz 6-20-12

Samsung Launches Biggest U.S. Campaign to Date for Galaxy S III If any Americans haven’t yet heard about the new Galaxy S III phone, chances are that will change this week. That’s because Samsung is unleashing the biggest-ever marketing campaign in Samsung Mobile USA’s history for the phone’s launch, beginning this week. Although Samsung declined to provide [ READ MORE ]

Daily Buzz 6-19-12

Microsoft Unveils ‘Surface,’ a Tablet to Take on Apple’s IPad Microsoft Corp. unveiled its own Windows-powered tablet computer called Surface, altering its strategy of focusing on software and relying on partners to make the machines in a renewed attempt to take on Apple iPad. The tablet has a 10.6-inch display and will run the new version of [ READ MORE ]

Daily Buzz 6-18-12

How Virgin Mobile Goes Up Against the Goliaths of Phone Service Ron Faris is up against some of the country’s biggest ad spenders. While AT&T and Verizon are the No. 2 and No. 4 U.S. ad spenders, his brand, Virgin Mobile, doesn’t even make the top 100. So how does the little guy go up against [ READ MORE ]

Daily Buzz 6-15-12

United States of Craft Beer: Which Regions Sell the Most? New York’s craft-brewing industry got a boost today with news that the state will restore a tax break and allow craft-brew sales at farmers markets — because who doesn’t need some ale to go with that freshly picked corn? “This legislation will give our state’s growing craft-beer [ READ MORE ]