Archive for May, 2012

Daily Buzz 5-31-12

JC Penney Ramps Up Promotions in Wake of Dismal First Quarter JC Penney is ramping up its promotional messaging in the wake of a dismal first quarter. The retailer has added five “Best Price Fridays” to its calendar, according to a report from Deutsche Bank analyst Charles Grom. The first took place last Friday, just prior to [ READ MORE ]

Daily Buzz 5-30-12

Pepsi, Twitter Ink Yearlong Deal Twitter has inked its most extensive partnership to date, this one with Pepsi. The global partnership, dubbed “Live for Now Music,” coordinates with Pepsi’s current campaign and new global positioning. It will span 52 weeks. “This is the biggest initiative a marketer has done with Twitter to date,” said Adam Bain, Twitter’s president-global [ READ MORE ]

Daily Buzz 5-29-12

MTV Revs Up Social Efforts Around Annual Movie Awards Continuing its effort to engage viewers with social media, MTV is taking votes for an annual movie award via Twitter for the first time. The voting, which opens today and continues into the live show this Sunday, is part of MTV’s plan to emphasize social media before and [ READ MORE ]

Daily Buzz 5-24-12

Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings A sustained social-media push and a comprehensive ad campaign around the iconic Stanley Cup — all geared to help lure the casual fan — has helped the National Hockey League forge record TV ratings through the first two rounds of the playoffs. Now, despite a [ READ MORE ]

Daily Buzz 5-23-12

Parent of Lucky, Juicy Apparel Lines Taps Loyal3 for Facebook Stock Plan Want to own some Juicy Couture? Not a handbag or a velour hoodie, but shares of stock, in three clicks on Facebook? Parent Fifth & Pacific Companies, owner of Juicy, Kate Spade, Jack Spade and Lucky Brand, is going to give consumers the chance. One [ READ MORE ]

Daily Buzz 5-22-12

Cable Opens Fire on the Hopper, Dish’s New Commercial-Killer The Hopper, Dish Network’s new ad-skipping DVR system, could result in higher subscriber costs and less original content being made, cable executives are warning at the Cable Show being held in Boston this week. While the Hopper, which automatically recognizes and skips over ads on recorded shows, is [ READ MORE ]

Daily Buzz 5-21-12

Beer-at-Burger-Chain Fad May Leave Hangover Want a beer with that burger and fries? Fast feeders such as Burger King, White Castle and Sonic are dabbling in booze in test markets. Starbucks has started selling wine and beer in five Seattle locations and at one in Portland, Ore. It plans to offer wine and beer in seven locations [ READ MORE ]

Daily Buzz 5-18-12

Amazon to Sell Ads on Kindle Fire Welcome Screen — If You Have $600K The Kindle Fire is Amazon.com’s best-selling product, the company said in its first-quarter-earnings release. And it’s being treated that way by the Amazon ad sales team. Amazon is pitching ads on the device’s welcome screen, according to an executive at an agency that [ READ MORE ]

Daily Buzz 5-17-12

Your Charity Will Determine What Film You Watch, in 3-D Cinema Campaign for Pedigree Colenso BBDO thought up this innovative interactive way to drum up public interest in New Zealand’s Pedigree Adoption Drive, the brand’s effort to rescue and put up for adoption abandoned dogs around the world. Cinemagoers picked one of two types of glasses: Yellow, [ READ MORE ]

Daily Buzz 5-16-12

Intel Launches Employee-Curated Digital Magazine It looks like Flipboard; aggregates and posts content like Reddit; and presents news visually, like Newsmap. And it’s from Intel. Launching today, Intel iQ is a social-publishing platform and the tech giant’s latest content-marketing experiment. IQ resembles a digital magazine but is curated by Intel employees. A story gets to the iQ [ READ MORE ]