Archive for March, 2012

Daily Buzz 3-30-12

Chrysler Unveils New Spots to Follow ‘Halftime in America’ A quartet of new 60-second spots from the Chrysler/Fiat group, all the work of Wieden & Kennedy, Portland, launching this weekend comprises the next installment of the automaker’s campaign that began famously during the Super Bowl with the two-minute “Halftime in America” commercial. Or, as Chrysler terms [ READ MORE ]

Daily Buzz 3-29-12

Pepsi Confirms Relationship With Nicki Minaj But Denies New-Beverage Plans The cola brand confirmed to Ad Age today that it has a relationship with hip-hop artist Nicki Minaj but denied there is a new beverage called Pop. Pepsi had been mum for more than a week as rumors flew that Ms. Minaj would be “the face” of [ READ MORE ]

Daily Buzz 3-28-12

Cobra Beer Helps U.K. Drinkers Discover New India Cobra’s “Splendidly Indian” campaign represents the vibrancy of life in India, specifically Mumbai, to sell a British-made beer in the U.K. Karan Bilimoria, an Indian immigrant to the U.K., launched the brand in 1989 and sold a majority stake to Molson Coors Brewing Co. in 2009. That led to [ READ MORE ]

Daily Buzz 3-27-12

Adidas Navigates Japanese Market With Creative Flair Running enthusiasts in Tokyo face a problem that will probably sound familiar to urbanites everywhere. The most popular circuit — the leafy, five-kilometer route around the Imperial Palace — is in the heart of the city, taunting commuters who work nearby. Where can office workers change and leave their [ READ MORE ]

Daily Buzz 3-26-12

Is Procter & Gamble Losing Its Edge? Digital has been a hallmark of Procter & Gamble Chairman-CEO Bob McDonald’s tenure, hailed as key to wringing $10 billion in overall costs and $1 billion in marketing savings out of its massive budgets in five years. But while P&G has gotten plenty of media play lately — social and [ READ MORE ]

Daily Buzz 3-23-12

New Miller Time Spots Unveiled; MillerCoors Explains the Return MillerCoors says Miller Lite still tastes great. And it’s still less filling. But these two attributes are a tougher sell in an age where superlow-calorie beers have stolen some of the less-filling message and craft beers are crowding in on taste. And that, in a nutshell, is why [ READ MORE ]

Daily Buzz 3-22-12

Revamped VW Beetle Feeling Man Love The redesigned Volkswagen Beetle “chick car” has become chic … among men. The brief for the 2012 Beetle, as outlined last year by Jonathan Browning, VW’s head of North American operations, was to make its design more “masculine.” The previous version had “a very large contingent of female buyers,” Mr. Browning [ READ MORE ]

Daily Buzz 3-21-12

‘American Idol’ to Launch Clothing Line at Kohl’s — Without the ‘Idol’ Name The latest extension of the popular “American Idol” TV show won’t carry the program’s name. Over the years, the producers of what has long been the nation’s most-watched TV show have slapped the “American Idol” name on everything from ice cream to Barbie dolls. [ READ MORE ]

Daily Buzz 3-20-12

Nascar Seeks Agency to Help Attract Youth, Multicultural Fan Base Nascar is planning to launch an agency review as it seeks a shop that can help increase its fan base among youth and multicultural audiences, Ad Age has learned. The review follows the arrival last fall of Kim Brink, Nascar’s managing director-brand, consumer and series marketing, who [ READ MORE ]

Daily Buzz 3-19-12

Private Brands Evolve From Generics to Must-Haves In 2010, private and exclusive brands accounted for a third of total sales at Target, and today they claim over half of Kohl’s product portfolio. The private-brand concept has been a consistent driver of sales for discount retail giants for decades, but over the years it has been adapted to [ READ MORE ]