Archive for September, 2011
After the Lockout, Marketers and Fans Flood Back Into Fantasy Football As the National Football League prepares for its regular-season kickoff on Sept. 8, more than 30 million consumers and a raft of major marketers are quickly gearing up for the game based on the game: fantasy football. Fantasy players and brands had both been waiting to [ READ MORE ]
Ralph Lauren Buys Solo Sponsorship of NY Times iPad App for September Polo Ralph Lauren has bought a solo sponsorship of The New York Times iPad app during September, providing free access to five sections and running ads that, among other things, will provide the only live video of its Fashion Week runway show on Sept. [ READ MORE ]