Archive for July, 2011

Daily Buzz 7/29

‘Imported From Detroit’ Architect Named Chrysler CEO Chrysler’s famous “Imported From Detroit” commercial that aired during the Super Bowl has helped Saad Chehab land the biggest job of his automotive career. Mr. Chehab, 44, was promoted today to CEO of the Chrysler and Lancia brands. When the appointment becomes effective Sept. 1, he will succeed Olivier Francois, [ READ MORE ]

Daily Buzz 7/28

Social Monitoring Program Saves Kids Embarrassment The use of social networking sites is now an integral part of communication among teenagers. But unlike older users, this group faces particular dangers that can make parents wary. Striking a balance between monitoring children’s Internet activity and allowing them a degree of freedom has been a difficult challenge. Walt [ READ MORE ]

Daily Buzz 7/27

Songfest: Mobile Entertainment To Hit $54B By 2014 Mobile entertainment will see near 20% average compounded growth with the bulk of the business coming from music by 2014. Mobile music — not video — will still be the major driver, rising to $21 billion by 2014 Right now, the world’s largest mobile entertainment market has been in Asia-Pacific [ READ MORE ]

Daily Buzz 7/26

Fabio Doing Response Videos for Old Spice, Challenges Mustafa to a Duel It’s becoming clear that Fabio isn’t just going to swoop in, shoot a handful of Old Spice ads, and leave. Wieden + Kennedy is cooking up a whole rivalry between him and Isaiah Mustafa—including some sort of online “duel” that will apparently take place [ READ MORE ]

Daily Buzz 7/25

‘Captain America’ Soars with $65.8 Million in Ticket Sales “Captain America: The First Avenger” became the latest film adaptation based on a Marvel Entertainment comic book character to open at the top of the North American box office, grossing $65.8 million from 3,715 locations over the weekend, according to estimates from distributor Paramount Pictures, a subsidiary [ READ MORE ]

Daily Buzz 7/22

LPGA to Add the Evian as Fifth Major of the Season Beginning in ‘13 The LPGA yesterday announced that it has signed a long-term deal with Evian to add a fifth major to the schedule beginning in Sept. ‘13. The tournament, which will be renamed The Evian, will be the final major of the season and will [ READ MORE ]

Daily Buzz 7/21

Six Shops Chase Global Media Account Siemens Enterprise Communications, the spinoff of Siemens that’s majority-owned by venture capital firm The Gores Group, has invited six shops to compete for its global media business. Annual global media spending is projected at $90 million. SEC plans to hire a single shop to handle all the media planning and buying [ READ MORE ]

Daily Buzz 7/20

Google+Gaga = Tweet Deal Publicity-hungry celebrities are a driving force behind social media, especially on Twitter, where the top tweeters include Lady Gaga with nearly 12 million followers, Justin Bieber with 11 million, and Kim Kardashian with eight million. Indeed, a rush of celebrities signing on to Twitter in early 2009 corresponds to the period when the [ READ MORE ]

Daily Buzz 7/19

Domino’s Utilizes Social Media to Reinvent Company Part of the complementary digital/social effort involved a pledge that Domino’s would stop using aesthetic doctoring of marketing photos of its food, and instead the company encouraged consumers to take photos of their pizzas when they arrived. The goal was to prove that Domino’s pizza looks good as is. More [ READ MORE ]

Daily Buzz 7/18

Google+ Going Big, Fast, but Will It Last? Google+ has a ways to go before it rivals Facebook’s user base, but just two weeks after its launch, user engagement for the Web’s newest social network appears to be going strong. During Google’s quarterly earnings call Thursday, CEO Larry Page said the site has attracted more than [ READ MORE ]