Archive for May, 2011

Daily Buzz 5-31-11

Wiener Wars Subside as Top Players Drop Comparative Ads for ‘All-Natural’ Focus As the battle for the bun heats up, the nation’s top two wiener purveyors seem to agree on strategy — a focus on all-natural products — but one is making a last-minute change to the lineup. With grilling season upon Oscar Mayer and Ball Park, [ READ MORE ]

Daily Buzz 5-27-11

P&G Delays Tide Pods Launch Until 2012, Citing Heavy Demand Forecasts Procter & Gamble Co. is putting its high-profile launch of Tide Pods liquid laundry tablets, originally set for September, on hold until early next year, saying it needs extra time to meet strong projected demand for what it bills as the biggest new thing in [ READ MORE ]

Daily Buzz 5-26-11

‘Netflix for Textbooks’ Chegg to Launch Daily Deals, Hires Head of Ad Sales For a company best known at its inception as the “Netflix of textbooks,” online textbook rental company Chegg has spent the last four years building relationships with college-aged consumers through an ever-expanding array of services. Now, under the guidance of some big-name online entrepreneurs, [ READ MORE ]

Daily Buzz 5-25-11

Why Fiat’s Chairman and His Pal James Murdoch Want to Own F1 Race Fiat Chairman John Elkann’s bid for control of Formula One racing may give Ferrari a global marketing boost, but it comes at a time when the luster of the world’s most-watched motoring event is fading. Earlier this month, Mr. Elkann and James Murdoch, chief [ READ MORE ]

Daily Buzz 5-24-11

AOL Seeks Heidi Klum’s Advice in Million-Dollar Content Deal AOL began publishing its content partnership with fashion model Heidi Klum today, AOL’s latest celebrity acquisition and a key part of CEO Tim Armstrong’s strategy to attract more female readers. As a sign of Mr. Armstrong’s eager interest in celebrity-branded content, Ms. Klum is expected to reap [ READ MORE ]

Daily Buzz 5-23-11

Beer Battle Moves to Bodega as Brewers Seek out Hispanics As beer marketers plow dollars into Hispanic ads and plot new strategies from their corporate suites, the real battle for this coveted consumer will be played out in places like Nuevo Laredo, a corner grocery in a Hispanic neighborhood on Chicago’s northwest side. Owner Jeronimo Salgado, who [ READ MORE ]

Daily Buzz 5-20-11

Zynga Announces CityVille Integration With ‘Kung Fu Panda 2′ After unleashing a massive FarmVille partnership with Lady Gaga earlier this week, today Zynga announced another major entertainment collaboration, this time between CityVille and DreamWorks’ “Kung Fu Panda 2.” CityVille is not only Zynga’s biggest game — it’s also Facebook’s, with 88 million monthly players, according to [ READ MORE ]

Daily Buzz 5-19-11

With Paid Promotion, Bing Bounces Google From Viral Chart Microsoft dumped agency JWT, but that’s not stopping it from pushing some of its work, one of the ubiquitous Bing “Search Overload” videos bouncing around the web. The spot, “Search Overload Syndrome Solution: Hawaii 2,” topped the chart last week with more than 1.4 million views. As always, [ READ MORE ]

Daily Buzz 5-18-11

Jared Weaver, Kate Upton to Star in New SoBe Ad Campaign SoBe is launching its first trademark campaign in more than a decade this week. And after bypassing creative shops for last year’s marketing efforts, the brand has changed tack. The “Try Everything” campaign will mark the first work from Anomaly, which was added to the [ READ MORE ]

Daily Buzz 5-17-11

Blip.tv Builds a Hulu for Original Web Series Looking for great original web series? Perhaps something in the sci-fi genre, like “Aidan 5,” a no-budget series filmed by some folks in Columbus, Ohio, in live action with animated backdrops? Blip.tv wants to help you find them. The startup has until now been all about helping the makers [ READ MORE ]