Archive for March, 2011

Daily Buzz 3-31-11

Fuze to Launch First TV Campaign Juice brand Fuze is readying its first TV campaign as it looks toward its next phase of growth since joining the Coca-Cola Co. The campaign, set to launch Friday, introduces a cast of quirky fruit characters, a departure from past campaigns that have largely focused on the product and its attributes. [ READ MORE ]

Daily Buzz 3-30-11

Vaseline Men Kicks off NFL-Related Promotion Despite Lockout Unilever’s Vaseline Men is launching an online “Keep Your Grip Challenge” game on Wednesday linked heavily to the NFL and next month’s NFL draft, with no fear the league’s labor troubles will keep a selling opportunity from slipping through its fingers. The game at KeepYourGripChallenge.com, created by Story Worldwide, [ READ MORE ]

Daily Buzz 3-29-11

Century 21 Goes Back ‘Big’ to TV, Buys 2012 Super Bowl Spot Century 21, which two years ago pulled all national TV advertising, is going back on the air — and in a big way, with a 2012 Super Bowl ad and sponsorship of a pregame show on NBC, the company told Ad Age. The 30-second ad [ READ MORE ]

Daily Buzz 3-28-11

Coors Light Cold Train Hurtling Toward Bud “Budweiser is going down, baby,” MillerCoors Chief Marketing Officer Andy England promised distributors at the brewer’s convention in San Antonio last week. But he didn’t stop there: He brashly predicted that not only will Coors Light surpass Anheuser-Busch’s Budweiser this year, but that Miller Lite will leave Bud in [ READ MORE ]

Daily Buzz 3-25-11

Will Merger Talks Lead T-Mobile Girl to Be Nicer to iPhone Dude? We’ll definitely be seeing more of T-Mobile’s persistently pink-clad pitch woman, even though she’s made her mark bashing the iPhone and AT&T, one of the phone’s carriers — and T-Mobile’s possible new parent. But now that the acquisition news is out, maybe she’ll change [ READ MORE ]

Daily Buzz 3-24-11

Facebook Test Mines Real-Time Conversations for Ad Targeting This month — and for the first time — Facebook started to mine real-time conversations to target ads. The delivery model is being tested by only 1% of Facebook users worldwide. On Facebook, that’s a focus group 6 million people strong. The closest Facebook has come to real-time advertising [ READ MORE ]

Daily Buzz 3-23-11

For Peet’s Sake: Could Starbucks Be Eyeing Coffee Rival? At Starbucks’ annual meeting today, investors will be listening closely to see if there is any discussion of the java giant’s interest in Peet’s Coffee & Tea. Rumors have swirled for months about such a possibility, and as chatter picked up last week, Peet’s stock price jumped [ READ MORE ]

Daily Buzz 3-22-11

Why Media Companies Will Feel the Pinch if AT&T and T-Mobile Seal the Deal When the No. 3 U.S. ad spender, AT&T, makes a bid to acquire a marketer that spends $500 million-plus domestically, the media world braces itself. But AT&T’s $39 billion bid for T-Mobile could mean fewer ad dollars for U.S. media companies — [ READ MORE ]

Daily Buzz 3-21-11

Meet the ‘New’ Motor City On a recent morning at Zuma’s Coffee Shop, an independently owned joint in the affluent Detroit suburb of Birmingham, a man in his mid 40s wearing jeans and a casual shirt sits in a windowless alcove hunched over his iPad, a BlackBerry on the table and a briefcase at his side. [ READ MORE ]

Daily Buzz 3-18-11

Propel Cuts the Calories, Boosts Spending for Ad Push The enhanced water used to be a part of PepsiCo’s Gatorade trademark, targeting competitive athletes. Now, following a decline in advertising spending and market share, it’s cutting out the calories — it used to contain 10 calories per 8-ounce serving — and repositioning itself as Propel Zero, [ READ MORE ]