Archive for December, 2010

Daily Buzz 12-22-10

BMW Germany Makes Logo Appear Inside Cinema Audience’s Eyelids BMW Germany is literally getting into consumers’ heads, by burning its logo onto the insides of their eyes. Using pioneering new “flash projection” technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, [ READ MORE ]

Daily Buzz 12-21-10

Gilt Groupe Builds Relationship With Dwell Media Gilt Groupe is branching out again from its origins as a flash-sale site for women’s fashions with a deal to sell modern home plans from shelter magazine Dwell. Dwell will sell 20 packages of prefab homes and architectural services by Massachusetts design firm Turkel Design. The three-day sale on Gilt [ READ MORE ]

Daily Buzz 12-20-10

Walmart Goes to College The biggest retailer on Earth is preparing to try its hand at being big man on campus, readying a “Walmart on Campus” store at the University of Arkansas in what appears part of a series of tests of smaller-format stores for the giant retailer. The 10,000-square-foot space under development replaces a university-run pharmacy [ READ MORE ]

Daily Buzz 12-17-10

Michael Vick Dips Toe Back in Marketing Water for Nissan Dealership The Philadelphia Eagles quarterback is a pitchman again. Granted, it’s only a local spot in the Philadelphia/South Jersey area, but the video has already gone viral and, coupled with his on-field comeback and stellar play this year, is sure to rekindle a ferocious nationwide debate [ READ MORE ]

Daily Buzz 12-16-10

Duracell MyGrid a Web Hit, but Will Sales Follow Suit? It’s been years since Santa had much besides lumps of coal in his bag for Procter & Gamble Co.’s Duracell, but the brand could have a surprise hit on its hands this holiday season with a charging pad getting surprising buzz in its second year on [ READ MORE ]

Daily Buzz 12-15-10

How Much Is a Tweet Worth? $500, Says Toyota How much is a tweet worth? $500, according to a recent promotion by Toyota — more than 1,000 times the value Eventbrite places on a tweet. The car manufacturer is rewarding those who purchase a new Toyota by January 3 with a $500 debit card for tweeting [ READ MORE ]

Daily Buzz 12-14-10

Big Ass Fans Keeps Its Cool as It Moves Into Consumer Market Such is the adaptability of Al Barlow, chief marketing officer of the Lexington, Ky.-based industrial-size, 100% U.S.-made ceiling-fan manufacturer. And if overseeing marketing for a company with such a provocative moniker (and donkey logo and mascot named Fanny to boot) didn’t make his life [ READ MORE ]

Daily Buzz 12-13-10

Pampers Eyes Latina Moms With ‘Little Miracle’ Push Procter & Gamble brand Pampers is reaching out to Hispanic consumers in a new campaign called “Every Little Miracle.” The goal is to provide resources and support to Latina moms, the company said in a press release on Tuesday (Dec. 7). One element is the Madrinas network, a group [ READ MORE ]

Daily Buzz 12-10-10

How a Speeding Baby Is Helping HP Make Printing Relevant Again It’s a perennial marketing challenge: Take boring technology and bring it to life in ads such that consumers can both understand it and appreciate its value. That’s what Hewlett-Packard is aiming to do in its latest campaign hyping wireless printers — by using a walker-riding [ READ MORE ]

Daily Buzz 12-9-10

Kraft-Starbucks Split Could Spawn Bitter Grocery Rivalry Their bitter divorce is not yet final, but when the relationship between Kraft and Starbucks ends, it could lead to a major shakeup in the grocery coffee market. Starbucks, which claims Kraft failed to effectively market its brands, has already signaled its intent to aggressively expand its grocery offerings, possibly [ READ MORE ]