Archive for November, 2010

Daily Buzz 11-30-10

Why Groupon Appeals to Google: It’s All About Local Multiple reports have Google buying Groupon for $2.5 billion and change. But why would Google want an email-based startup in the first place? To get at the nearly $14 billion U.S. local online ad purse, that’s why. Especially because small and medium businesses are expected to spend [ READ MORE ]

Daily Buzz 11-29-10

When It Comes to Facebook, Relevance May Be Redefined May 4, as you may or may not know, is National Star Wars Day, a fact recognized by no less august bodies than the Los Angeles City Council and the Church of Jediism, a George Lucas-inspired denomination that counts itself as the fourth-largest church in the United [ READ MORE ]

Daily Buzz 11-23-10

Dick’s Embraces Christmas Over the weekend, “Christmas” won yet another battle in the War on Christmas. Dick’s Sporting Goods became the latest to throw in the towel on “Holiday,” in the face of a boycott by the American Family Association. Retailers across the country have been embracing “Christmas,” as opposed to “Holiday,” under pressure from consumers, [ READ MORE ]

Daily Buzz 11-22-10

YouTube Readies New Ad Units That Users Can Skip Whether it’s walking out of the room, fast-forwarding on a DVR or paying for premium cable, consumers are used to having choice with ads on TV. Soon, they’ll have a different kind of choice on YouTube. YouTube is expected to pull the wraps off several new ad units [ READ MORE ]

Daily Buzz 11-19-10

Toyota Wins Back Hispanic Drivers With 259,000 Decals Look closely at a Toyota and you may see a bright decal that says “Somos muchos mexicanos. Somos muchos Toyotas,” Spanish for “We are many Mexicans. We are many Toyota owners.” As Toyota struggled to recover from a drop in sales and reputation due to safety concerns, the car [ READ MORE ]

Daily Buzz 11-18-10

Federated Media Acquires FoodBuzz Advertising and publishing company Federated Media has acquired food-blog network FoodBuzz, according to people familiar with the matter. At a time when advertisers are looking to dice the online audience ever finer, networks like Federated are having to build out their stables of offerings, and FoodBuzz will add to the increasingly popular food [ READ MORE ]

Daily Buzz 11-17-10

Keith Urban Takes to the Rails to Promote New Album New Jersey’s fall foliage blurred by, but it was tough to focus on much of anything but a certain fellow passenger on my New York-bound Amtrak train Nov. 16 from Philadelphia. Grammy Award winner and international country music superstar Keith Urban was perched on a stool at [ READ MORE ]

Daily Buzz 11-16-10

Why Unilever Wants You to Spend Less Time Showering David Lewis, president of Unilever Americas, would like the average American woman to spend less time in the shower. It’s nothing personal, and it might even seem counterproductive for a guy who sells soap. But that hot water women use during the 10 to 12 minutes they ordinarily [ READ MORE ]

Daily Buzz 11-15-10

This Suit’s for You: Bud Charges MLB Jacked Up Sponsorship Tab Anheuser-Busch’s long-standing relationship with Major League Baseball has turned sour as the two American icons battle over how much the brewer should pay to continue as the league’s official sponsor, a distinction A-B has had for more than 30 years. In a lawsuit filed Friday, Anheuser-Busch [ READ MORE ]

Daily Buzz 11-12-10

McDonald’s Rolls Out Scavenger Hunt for New McCafe Drink McDonald’s Corp. is introducing its newest McCafe beverage — an espresso-based drink called Caramel Mocha — by launching a scavenger hunt. The scavenger hunt will take place in nine cities — Atlanta, Chicago, Cincinnati, Dallas, Los Angeles, New Haven, Conn., Salt Lake City, Tampa Bay, Fla., and Washington [ READ MORE ]