Archive for October, 2010

Daily Buzz 10-29-10

Domino’s Talks Radical Authenticity It was arguably one of the riskiest marketing campaigns of all time — so how, exactly, did Domino’s get its “Oh Yes We Did” campaign, which touted a revamp of pizza by admitting the previous version was terrible? “We had to do something” because sales were so bad, said Russell Weiner, chief marketing [ READ MORE ]

Daily Buzz 10-28-10

The Yes Men Reveals How Chevron Campaign Leaked Last week, we brought you news that Chevron’s breaking ad campaign and PR push had been hijacked by a group called The Yes Men, working in collaboration with Rainforest Action Network and Amazon Watch. Now The Yes Men is revealing how it got its hands on the ad [ READ MORE ]

Daily Buzz 10-27-10

Kraft Puts Big Bucks Behind Philadelphia Cooking Creme Launch Buoyed by early success, Kraft Foods is putting more marketing muscle behind the repositioning of Philadelphia Cream Cheese as a versatile cooking ingredient, spending big to introduce a new product, Philadelphia Cooking Creme. The reduced-fat, creamy and spoonable version of the iconic brand will hit stores early next [ READ MORE ]

Daily Buzz 10-26-10

Nike Tries to Rehabilitate LeBron James’ Image in New 90-Second Spot Does LeBron James really need to rehabilitate his image? Nike seems to think so, or at least it wants to make sure basketball-shoe-loving consumers haven’t deserted the NBA star, who this summer famously (or infamously) deserted the Cleveland Cavaliers to take his talents to South [ READ MORE ]

Daily Buzz 10-25-10

How Coke, P&G, Samsung Plan to Hit Bold Growth Targets The North American leg of P&G’s plan to “touch and improve more lives more completely” focuses on the “more completely” part. In North America, P&G already reaches 99% of consumers with at least one product. The goal over the next five years is to get each [ READ MORE ]

Daily Buzz 10-22-10

Hershey Plans TV Push for Syrup, PayDay Brands Hershey Co. is planning new TV advertising for PayDay and Hershey’s Syrup — the first time the company has boosted the decades-old brands on air since 2001, executives said today. The candy maker will also spend money to promote two new offerings set to hit stores in December called [ READ MORE ]

Daily Buzz 10-21-10

After Big Brewers Back Down, Small Alcoholic Energy Drink Makers Thrive When big brewers left the alcoholic energy drink business two years ago in the face of social concerns — one critic calls it “alco-speed” — it left a hole that Tim Baggs was more than willing to fill. And his company has been cashing in [ READ MORE ]

Daily Buzz 10-20-10

Busch Light Follows Coors Light With Cold-Activated Bottles Taking a page from a rival’s playbook, Anheuser-Busch is rolling out cold-activated Busch Light bottles. An “ice-cold easy indicator” thermometer turns blue when the temperature is just right, an Anheuser-Busch spokesman told Ad Age, noting that the special packaging has already hit some stores. The innovation resembles what competitor [ READ MORE ]

Daily Buzz 10-19-10

Bing Taps Jay-Z, Facebook For Marketing Push Until its Super Bowl ad last February, Google hadn’t done much marketing at all, leaving the blue links speak for themselves. Microsoft, on the other hand, is taking a more traditional approach to branding — and that means spending big and working with Jay-Z, a guy with his own [ READ MORE ]

Daily Buzz 10-18-10

Walmart First to Market With New Hair-Care Innovation, Ahead of Frieda As retail brands chip away at packaged-goods share, branded players can at least claim innovation as their domain. But now retail powerhouse Walmart has done some innovating of its own, with Fat Foam, a no-drip hair color product based on technology the retailer tracked down [ READ MORE ]