Archive for September, 2010

Daily Buzz 9-30-10

Goldman Sachs Attempts to Rebrand Taking a government bailout, getting hit with accusations of fraud and now a class-action discrimination suit have all led to Wall Street powerhouse Goldman Sachs’ steep decline in public reputation. According to YouGov, at one point it fell further than even BP and Toyota. But now that it’s settled with the [ READ MORE ]

Daily Buzz 9-29-10

Leave Home in the Nude, Leave Desigual in Style A line of semi-nude youths on 34th Street started to form at 2 a.m. today. Some were guys, some were girls, some looked great without clothes, some not so much. But they were all in line to get a free outfit from the Spanish clothing store, Desigual, [ READ MORE ]

Daily Buzz 9-28-10

P&G, Walmart Find Success as Moviemakers for Their Brands Earlier this year, Procter & Gamble and Walmart teamed with NBC for what is deemed by many to be the new model for marketer-funded entertainment: a series of prime-time family movies produced by P&G Productions. The films are designed to lure consumers to buy P&G products at [ READ MORE ]

Daily Buzz 9-27-10

This Christmas, Best Buy Betting on Power of TV to Sell TVs For those of you sick of hearing the TV-is-dead drumbeat, here are two words: Best Buy. The retailer is shifting millions of dollars into TV — yes, you read that right — in a move that not only goes against the grain but is [ READ MORE ]

Daily Buzz 9-24-10

Why Netflix Has Already Won the Digital TV/Video War Now that premium entertainment is becoming easy to stream from web to TV, the race to monetize growing consumer demand is becoming fierce. The stakeholders include nearly the entire internet — Google, Apple, Amazon, Hulu — and nearly the entire entertainment industry — NBC Universal, News Corp., [ READ MORE ]

Daily Buzz 09-22-10

PepsiCo Pitches Sierra Mist Natural PepsiCo has renamed its lemon-lime soda to Sierra Mist Natural, and introduced a new campaign this week to reflect the beverage’s more natural ingredients. TV spots, via Goodby, Silverstein & Partners, San Francisco, debuted on Monday. According to PepsiCo, the reformulated soda contains no preservatives or artificial flavors, and is now made [ READ MORE ]

Daily Buzz 9-21-10

Lucha Libre Video Game Gets Ready to Tackle U.S. Market With the recent focus on Hispanic-targeted media and entertainment, one arena has remained largely untapped: video games. But that’s about to change as “Lucha Libre AAA 2011: Heroes del Ring,” a Mexican wrestling game from upstart publisher Slang, prepares to enter the ring next month. “Heroes del [ READ MORE ]

Daily Buzz 9-20

Pizza Hut Makes Its Staff the Stars in Brand-Focused Campaign In the coming months, consumers will get to know the likes and dislikes of these and a few other employees of Pizza Hut. That’s because they’re the stars of a new ad campaign that broke during Fox’s NFL broadcast Sunday. The effort signals a directional change [ READ MORE ]

Daily Buzz 9-17-10

Kia Wants to Make You a YouTube Star Korean car-maker Kia is the latest to tap the shallow well of YouTube stardom by hiring Shay Butler, Lisa Donovan, and Anthony Padilla and Ian Andrew Hecox to, well, find the next YouTube star. Think of it as “All About Eve,” but for web video and with less [ READ MORE ]

Daily Buzz 9-16-10

OnStar Looks to Connect Drivers With More Than Their Stolen Cars For years, OnStar has told consumers it would be the first to connect them with emergency services or police in case of a car accident or theft. Now, with the help of a major new ad campaign, it wants to convince consumers it’s also there [ READ MORE ]