Archive for January, 2010

Daily Buzz

Brand Boost: P&G Reports Total Sales Rise 6% By David Goetzl Procter & Gamble, the world’s largest advertiser, reiterated Thursday that it will ramp up ad spending between now and the end of June, while increased marketing support led to improved sales in its most recent quarter. Organic global sales grew 5% in that period, which CFO Jon [ READ MORE ]

Daily Buzz

Jobs Unveils ‘iPad,’ Fate of Universe Still In Doubt By Gavin O’Malley As scheduled, Apple debuted its highly anticipated tablet device on Wednesday — for many, representing the dawn of a new age in media consumption. Christened the “iPad,” the device is expected to be available in March for a (surprisingly low) minimum price of $499 (Wi-Fi enabled, [ READ MORE ]

Daily Buzz

Hyundai Lines Up For Super Bowl Touchdown By Karl Greenberg With several opponents on the auto field injured and sending in the second string, Hyundai is dropping back to throw for a touchdown. The automaker is doing its biggest ad push ever for a single model this year, including a raft of ads on Super Bowl Sunday [ READ MORE ]

Daily Buzz

Forrester: Television Ads To Grow 4% By Wayne Friedman Forrester Research says the TV advertising business will gain slightly in 2010 — moving in line with slight improvements in the economy. The forecast estimates that TV spending will be pushed up 1% to $69.5 billion, similar to other TV ad predictions. Forrester says television will remain the dominant mass [ READ MORE ]

Daily Buzz

NBCU: Profits Plummet 30% In Q4 By Wayne Friedman NBC Universal had a difficult last three months of 2009 — with profits sinking 30% to $602 million. NBC also witnessed revenue slipping 4% to $4.3 billion. Much of the drop came from Universal Pictures, with few high-performing theatrical movies and fewer DVDs sales — some 12 million units [ READ MORE ]

Daily Buzz

Fox Biz Net, Tennis Channel Serve Co-Marketing Deal By David Goetzl Fox Business Network and the Tennis Channel have expanded their co-marketing arrangement to span all four tennis grand slam events this year. The arrangement began with the U.S. Open last summer, but will now include the higher-profile FBN morning show hosted by Don Imus. A Tennis Channel “Court [ READ MORE ]

Daily Buzz

Pacquiao-Clottey Gives Cowboys Stadium A Big Debut Bout While the March 13 Manny Pacquiao-Joshua Clottey bout at Cowboys Stadium “isn’t the hoped-for mega showdown” between Pacquiao and Floyd Mayweather Jr., it still is a “good, big-time boxing start for the house that Jerry Jones built,” according to Gil LeBreton of the FT. WORTH STAR-TELEGRAM. The stadium will use [ READ MORE ]

Daily Buzz

Pacquiao-Clottey Gives Cowboys Stadium A Big Debut Bout While the March 13 Manny Pacquiao-Joshua Clottey bout at Cowboys Stadium “isn’t the hoped-for mega showdown” between Pacquiao and Floyd Mayweather Jr., it still is a “good, big-time boxing start for the house that Jerry Jones built,” according to Gil LeBreton of the FT. WORTH STAR-TELEGRAM. The stadium will use [ READ MORE ]

Daily Buzz

NBCU Airs Integrated Turbo Tax Campaign By Wayne Friedman Just in time for tax return season, NBC Universal and Turbo Tax have restarted the second year of a campaign that will include custom TV spots featuring NBC performers. The deal, which this round will reach across six NBC networks, has the Intuit Inc. tax preparation software featured in [ READ MORE ]

Daily Buzz

Interpublic: U.S. Ad Economy Improves, Now Expected To Be Flat Vs. ‘09 By Joe Mandese The outlook for the U.S. advertising economy appears to have improved in the past month, leading one of Madison Avenue’s leading forecasters to upgrade his official estimate for 2010. “We are modestly upgrading our 2010 full-year forecast and now expect normalized advertising revenues [ READ MORE ]

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