Archive for December, 2009

Daily Buzz

Mtn Dew Goes Outside Agency Box to Handle New Flavors By Natlie Zmuda As part of the brand’s Dewmocracy program, more than 200 ads were submitted via 12seconds.tv, including a number of ads from advertising agencies, said Brett O’Brien, Mtn Dew’s director-marketing. Come April, the spots will air and the three flavors will hit shelves nationwide. From there, [ READ MORE ]

Daily Buzz

Victoria’s Secret, Gap Top Viral Video Debuts By Abbey Klaassen The biggest debut of the week came from Victoria’s Secret; its intense Michael Bay-directed spot notched just shy of a million views last week, good enough for the No. 2 spot. Gap’s much more wholesome holiday spot (apparently a favorite among shoppers) dropped in the No. 3 spot. NYC [ READ MORE ]

Daily Buzz

TAG Heuer Stands By Tiger Woods By: Noreen O’Leary Denying press reports, TAG Heuer said it would continue its endorsement deal with Tiger Woods. The Swiss watchmaker said, however, Woods would be used in a modified role reflecting “his desire of privacy”. (www.adweek.com)   NHL’s Web Video Gets More Social By: Mike Shields The National Hockey League has pulled back the curtains [ READ MORE ]

Daily Buzz

NASCAR SPEEDS LICENSED CAMPGROUNDS TO MARKET Morgan RV Resorts and Silver Companies have licensed NASCAR RV Resorts, a new branded campground concept. There will be 13 locations opening in eight states beginning in spring 2010 and future plans call for hundreds of additional sites in the next decade. Campers will be able to view live NASCAR races [ READ MORE ]

Daily Buzz

Nielsen Bows To Agency Pressure, Will Continue ‘Live’ Local Data By Wayne Friedman and Joe Mandese Yielding to pressure from Madison Avenue, Nielsen Co. Wednesday announced a plan that would continue to make live-only local TV ratings data available, albeit for a little while longer. The move is an apparent attempt to ameliorate concerns from big spot TV [ READ MORE ]

Daily Buzz

Comcast’s Fancast Xfinity Service Starts Up For TV Viewers By Wayne Friedman Comcast’s highly anticipated — and controversial — service for TV viewers to watch TV shows on the Internet has launched nationwide — under the new brand name Fancast Xfinity TV. Comcast, the biggest U.S. cable TV operator, says the new service will allow any customer to [ READ MORE ]

Daily Buzz

Nielsen Catalina Venture Creates TV ROI Measurement Service By Wayne Friedman Looking to broaden its efforts that analyze media consumption and purchase behavior, Nielsen has struck a deal with Catalina Marketing. Catalina Marketing, which has a strong focus on consumer-driven print research efforts through its print ad network, will form a joint venture with Nielsen Co., melding Nielsen’s [ READ MORE ]

Daily Buzz

Gatorade Planning Another Facelift, New Products in 2010 By Natalie Zmuda Gatorade is looking to innovate itself out of a sales slump and will spend some $30 million on product and packaging development to do so The company plans to offer three types of products, including two new beverages. New products will include Prime, which will be sold [ READ MORE ]

Daily Buzz

Burger King to Sponsor Live Online Streaming of Awards Show By Andrew Hampp Burger King signed up to sponsor the webcast of Spike’s “Video Game Awards,” airing Saturday Burger King will sponsor all of Spike.com’s live coverage of the event, with camera access for viewers to chose from of the stage, the red carpet, the green room and [ READ MORE ]

Daily Buzz

Suzuki Shows, Rather than Tells, How Fuel Efficient Its Cars Are To demonstrate how cheap it is to drive one of its cars, Suzuki transformed a regular fuel station into a branded Suzuki gas station, where fuel was sold at a 30% discount, which is how much longer these Suzuki models drive per liter compared with [ READ MORE ]

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