Archive for the ‘ Uncategorized ’ Category

Daily Buzz 3-4-13

Arbitron Begins Cross-Platform Work For ESPN Arbitron says data collection will take off in the first six months of 2013 for its cross-platform measurement project for ESPN. The initiative, announced last year, is being conducted along with comScore. The radio measurement company noted the process in a government filing, where it also cited a separate deal [ READ MORE ]

Daily Buzz 3-1-13

LinkedIn Has Locked Into Social Success LinkedIn is locked in to a successful if lackluster business model, as far as Wall Street—and the online social network’s 40 to 43 million regular unique visitors—are concerned. That puts it in contrast to many of the sexier brands in the social media-sphere. While the market capitalizations of darlings such as Facebook, Zynga [ READ MORE ]

Daily Buzz 2-26-13

BeIN Sport gives World Superbikes a new home in the US US World Superbike Championship coverage has switched from Speed to BeIN Sport after a season-long deal was struck with the new Qatari-owned channel. BeIN Sport will air live coverage of the entire 2013 World Superbike Championship season, which began on the weekend of 23rd and [ READ MORE ]

Daily Buzz 2-25-13

Dish Network Tries To Crash Fox Sports ‘Daytona 500′ TV Race Dish Network used some in-show branded entertainment to sneak into Fox Sports’ “Daytona 500″ — this in the wake of ongoing legal activities between the two companies and after Dish said Fox rejected it from buying TV commercials in Fox programming. Late last week satellite [ READ MORE ]

Daily Buzz 2-21-13

NASCAR signs global digital distribution deal Nascar has signed a major worldwide digital partnership with video news agency SendtoNews, which will see race highlights and other content distributed to thousands of news outlets. The announcement comes on the eve of the Daytona 500, the first race of the 2013 Sprint Cup season. SendtoNews will distribute cuts from the [ READ MORE ]

Daily Buzz 2-20-13

More Money for Mayweather in Showtime Deal Boxing superstar Floyd Mayweather Jr has agreed a six-fight deal with pay-per-view network Showtime. The unbeaten 35-year-old, who currently holds the WBC world welterweight title, will move from rival network HBO when he makes his return to the ring against interim champion Robert Guerrero on 4th May. The 30-month deal [ READ MORE ]

Daily Buzz 2-19-13

EA Games Follows Its Audience for the Win The always-competitive video-game industry is even tougher today. Console gaming has seen precipitous drops in sales since 2008 with no sign of reversing, thanks to the uptake of digital, casual and mobile gaming. Add the recently renewed political maelstrom over violent games, and it can feel like a [ READ MORE ]

Daily Buzz 2-18-13

Michelin lands European Le Mans contract Michelin has been chosen as the official tyre supplier for two classes of the 2013 European Le Mans Series. The French manufacturer was selected by the Automobile Club de l’Ouest (ACO), which runs the Le Mans 24 Hours, and Le Mans Endurance Management (LMEM) to supply the LMPC and GTC [ READ MORE ]

Daily Buzz 2-15-13

Nike, Oakley React to Oscar Pistorius Murder Charge Nike’s ad for Olympic sprinter Oscar Pistorius seemed like typical Swoosh bravado in 2011. “I am the bullet in the chamber,” read the copy next to photos of the South African double-amputee firing off the starting line. But after Mr. Pistorius was charged with murder in the Valentine’s Day [ READ MORE ]

Daily Buzz 2-14-13

Who Needs the Big Game? David Beckham’s H&M Ad Kicks Aside Super Bowl Spots If David Beckham crashing half-naked through the back yards of Beverley Hills is your thing, you’re not alone. An H&M ad to that effect, directed by Guy Richie, has shoved aside some Super Bowl commercial to become the first non-Super Bowl spot [ READ MORE ]